There are lots of times throughout our lives when we have to just let go!  If you’re getting ready to sell your home, you are about to face one of those times.pics_of_sadness_-_Google_Search

For most homeowners, the home has been a place where you’ve built mountains of memories.  There are a number of emotions tied to what’s happened inside those four walls.  When the FOR SALE sign is installed on the lawn, it is time to let go of those emotions and put your home in a different perspective.

Now is the time to look at “the house” as an INVESTMENT.  The sale of “the house” is now a business transaction with decisions being made, not influenced by emotion-filled memories, but with “your eyes on the prize”…..the bottom line, the cashing out, the liberation from debt or whatever your particular Real Estate goal may be.  You can FEEL the difference in emotion when you say “my home” versus “the house”, right?

There are a few common mistakes home sellers make when they don’t let go.


First is over-valuing your home.  Buyers aren’t going to pay more for a feature in the home just because you think it is special.  What might have drawn you to the home when you purchased may not be the same thing today’s buyers find important.

Second, as a seller you need to understand a buyer may say critical things about your home …..things you just don’t want or need to hear.  Buyers will point to property flaws and, while it may be difficult to hear, during a negotiation, it means a buyer is serious and actually wants your home.  Neither of you is likely to get everything you want during the negotiations.  That moment of absolute perfection in a deal, NEVER arrives.  So make sure your Realtor prepares you and manages your expectations.

Finally, it’s not about winning or losing.  For a sale to end well, both parties need to find common ground.  Find the bottom line, whether it is money or repairs, that makes both of you both sleep well at the end of the day after a fair …to both…market transaction.

Remember the goal.  You put your house on the market in order to have a SOLD! sign on the lawn.


I have sold 100% of my listings.  I have never been replaced by another Realtor to sell a property I have been entrusted to take successfully to market.  Let me show you how well I am supported by the best photographers, stagers, painters and handymen in the business, whose sole goal is to show off your property to the market in the most complimentary light possible.  This, and my state of the art multi-faceted digital and traditional marketing plan will ensure for you, as with all of my clients, that ….

When Jill lists your home, you can kiss it good-bye!

If you (or someone you know), are looking for a Realtor who cares MORE about focusing on you, your concerns, goals and the successful purchase or sale of YOUR unique home, than they care about their volume of transactions and awards, please let me know the best way for me to connect, as I would love to offer my highly personal service. Contrary to that old expression, not only IS this business, but it IS personal! And, please, I encourage you to ask me any questions you may have about this post. I value your input and appreciate the time you took to read it.


My Clients Have the FIRST word and the FINAL say!

“We got it! We got it! The house of our dreams! It’s officially OURS! Thank you Jill! If anyone needs a killer, no BS realtor in Toronto, Jill Lubinski is your woman!”

- Kate Akman

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