Staging is not necessary! It costs too much! My house looks great as is! We all feel that our “home is our castle” and, consequently, we feel insulted when Real Estate agents recommend that we de-frock our homes and rid ourselves of any personal “stuff” suggesting that we had never even lived in the house, much less LOVED living in the house! It has been my experience that many clients have great difficulty in accepting “Staging” as an essential part of our marketing strategy. It feels as if our personal “style and/or taste” has been roundly frowned upon. We are SURE prospective buyers can see beyond the aubergine dining room and our gym equipment in the spare bedroom. But we would be wrong. They can’t and won’t take the time to even try! Please believe me when I tell you it is not about you…it’s about them and it’s not about style or taste, it’s about packaging and marketing to potential buyers’ expectations. They’ve seen TONS of other listings and they expect yours to be as tidy and as “on trend” as the others. So if you want to compete and sell your house at the highest price and in the shortest time period, listen to your professional realtor. She’s there to get you everything you want and more. Watch my video and hopefully these pictures are worth a thousand words AND will put several thousand more $$’s into your pocket! Just ask my clients! They are now smiling (a bit smugly, I might add). What say you? Comments are so welcome here. Signed, your “House Whisperer”

My Clients Have the FIRST word and the FINAL say!

“We got it! We got it! The house of our dreams! It’s officially OURS! Thank you Jill! If anyone needs a killer, no BS realtor in Toronto, Jill Lubinski is your woman!”

- Kate Akman

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